Before using Cetaphil, I avoided cleansers and moisturizers like they were the bane of my existence! I would fall in love with a cleanser ad, try it, hate what it did to my combination-oily skin, swear off cleansers, and repeat that cycle all over again. I wouldn't ever use moisturizers unless it was the middle of winter, my skin was flaking, and I was forced to dab on globs of moisturizer that felt like a silicon mask. A while later, a friend with sensitive skin recommended a few products from Cetaphil. The first product I ever bought from Cetaphil was the mild Gentle Skin Cleanser created for all sensitive skin types. I was hooked on it within a week! Soon after, I tried the Moisturizing Lotion, and one buy led to another! Now, I'm a regular user of the same cleanser and the new DERMACONTROL Oil Control Moisturizer with SPF30. I'm not switching brands EVER!