CLEANSE

Cleansing removes dirt, surface oils, sweat, makeup, dead skin cells and bacteria from the skin. But if the cleanser is too harsh, it can cause skin dryness and irritation, so it is important to use a mild cleanser that is non-drying, non-irritating, pH-balanced and non-comedogenic (won’t clog pores).

How to Use a Cleanser:

• Apply to wet skin
• Gently massage
• Rinse and pat dry
• Cleanse morning and night

Cetaphil cleansers gently cleanse without drying or irritating the skin, while maintaining your natural pH balance. Plus, they don't leave any irritating residue on your skin. Recommended by dermatologists for clinically proven, effective and gentle skin care they’re ideal for all skin types and sensitive skin conditions.

Benefits of Cetaphil cleansers:

• Non-irritating
• pH-balanced
• Non-comedogenic
• Fragrance-free
• Non-drying
• Soap-free

MOISTURIZE

Moisturizing restores and retains the water content within the skin, while softening scaly, dry skin. Dry skin occurs when the skin's outer layer does not contain enough water. Skin water loss and dryness can occur from:

• Excessive and harsh cleansing, which can strip the skin's natural protective surface film
• Environmental conditions such as humidity levels
• Environmental exposure to chemical substances
• Skin conditions such as eczema, rosacea and psoriasis

Moisturizing the skin maintains the essential skin barrier function by:

• Hydrating, lubricating and softening scaly, tight skin
• Restoring and retaining skin water content to protect from further water loss
• Soothing skin inflammation

How to Use a Moisturizer:

• Apply liberally to skin
• Moisturize as needed, especially after washing hands and bathing

Cetaphil moisturizers contain superior system of emollients and humectants to preserve your skin's natural protective barrier and retain the essential moisture it needs daily. Recommended by dermatologists for clinically proven, effective and gentle skin care they’re ideal for all skin types and sensitive skin conditions. With regular use, your dry, sensitive skin will feel soft, smooth and moist.

Benefits of Cetaphil Moisturizers:

• Non-irritating
• pH-balanced
• Non-comedogenic
• Fragrance-free

PROTECT

It's no secret: Sun exposure causes skin damage. In fact, over time, sun exposure can cause "photoaging" (premature aging of the skin). Photoaging ( or "photodamage") is a preventable skin condition. While aged skin is smooth and unblemished with exaggerated expression lines, photoaged skin has more pronounced wrinkles and darkened spots like freckles, with other signs dependent on severity:

• A mild case is generally characterized by winkles, freckles, blemishes and something called "telangiectases" (birthmark-type marks caused by small blood vessels)
• Moderate photoaging typically comes along with tough, rough, thickened, sallow (yellowish) skin
• Severe photoaging is usually indicated by a reduction in the skin's elasticity, scarring and something called "actinic keratosis" (permalignant skin lesions)

Certain skin types are more sensitive to the sun. They are called "photosensitive" and may include:

• Fair or sensitive (sun-reactive) skin
• Skin conditions like rosacea, melasma, and actinic keratosis
• Skin being treated with certain acne medications or therapies
• Skin that's undergone cosmetic procedures, peels and lasers

Regardless of your skin type, your face is exposed to daily UV radiation year-round, even on cloudy days, so you need to protect it every day against different types of damaging UV light:

UVA rays

• Longer wavelengths that remain constant throughout the seasons
• Penetrate more deeply into the skin and have cumulative effects
• Contribute to photodamage and skin cancer

UVB rays

• Shorter wavelengths that cause visible damage to the skin
• Primarily affect the skin's outer layers and are the primary cause of sunburn
• Contribute to the skin aging and skin cancer
• Are more intense during the summer months, at higher altitudes and in areas closer to the equator

The Canadian Dermatology Association recommends using a sunscreen with broad spectrum protection against UVA and UVB rays every day.

How to use a Daily Facial moisturizer with SPF:

• Apply daily to face, neck to ears before sun exposure
• Avoid eye areas